is the process of improving the visibility of mobile apps (such as an iPhone, iPad, Android apps) in an app store (such as the App Store for iOS, Google Play for Android). Just like search engine optimization (SEO) is for websites, app store optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store's search results and top charts rankings. Additionally, app store optimization also encompasses activities focused on increasing the conversion of app store impressions into downloads.
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